SME Bank Engages Emperikal for Social Media Intelligence & Social Listening
Emperikal Media Group is excited to announce that it has been awarded with a year-round contract by SME Bank to provide social media intelligence and social listening services. The deal marks a significant milestone for the Agency, as it continues to expand its presence in the banking & financial services industry (BFSI). SME Bank is the nation’s leading Development Financial Institution (DFI) wholly owned by the Ministry of Finance.
The Agency’s social media intelligence and social listening services will provide the bank with valuable insights into customer sentiment, preferences, and behavior across various social media platforms. By analysing online conversations and interactions, the agency will help the Bank better understand its customers and gain a competitive advantage in the industry. Emperikal will also provide strategic consultation and competitive insights to elevate SME Bank’s social media effort across targeted channels.
“We are thrilled to partner with SME Bank and support them in their efforts to enhance their customer engagement and experience,” said Aliff Mazli, Chief Business Officer of Emperikal Media Group. “Our social media intelligence and social listening services will provide the bank with real-time insights into what their customers are saying about their brand, products, and services. This will help them make more informed decisions and improve their overall customer experience, especially in the digital space.”
The engagement with the Bank is a testament to Emperikal’s expertise in social media analytics and its ability to deliver high-quality services that meet the needs of its clients. With a team of experienced analysts supported by the use of state-of-the-art tools and technologies, the agency is well-positioned to help businesses across various sectors enhance their social media presence and engage with their customers more effectively.
About SME Bank
SME Bank was established in 2005 and is regulated by Bank Negara Malaysia (BNM). SME Bank is fully committed to driving the nation’s economic growth by providing not only financing assistance but also development expertise to small and medium-scale enterprises, allowing those businesses to prosper and grow. The Bank plays an important role in supporting the Malaysian Government’s economic and development initiatives such as the National Key Economic Areas (NKEAs) (2010-2020) and the Financial Sector Blueprint (2011-2020). Over the last decade, the Bank has progressed tremendously in its operations and also human capital developments delivered through its strategic Five-Year Transformation Plan which among others saw the Bank becoming an Islamic Principle Based DFI in 2015. Moving forward, the Bank aims to strengthen its position as the preferred financial partner for SMEs.
