PNB Appoints Emperikal as Social Media Partner
Emperikal Media Group is thrilled to announce its appointment as social media partner by Permodalan Nasional Berhad (PNB), the national investment powerhouse. The Group has been selected by PNB as the official social media agency as a result of a tender process organised earlier this year.
Emperikal will assist PNB in its social media efforts to materialise PNB’s vision to be a Distinctive World Class Investment House. The Group will also help to amplify PNB’s Corporate Social Responsibility (CSR) efforts through the pillars of Education, Community Upliftment, Financial Literacy & Knowledge Sharing. Ultimately, the efforts are aimed to make the topics of investment and financial literacy more relatable and entertaining for the audience through social channels, while simultaneously positioning PNB as a thought leader in the field.
Additionally, the Group will help to boost awareness on PNB’s 10 commitments under the Sustainability Framework, which are group under three key components: Environment (to enable a transition to a Green Economy), Social (by promoting Equity and Inclusion), and Governance (by advocating Sound Governance Practices).
The social media management services will include research, creative content strategy, creative production, community management, data analytics, and social media listening. These services will not only help PNB to connect better with its digital audiences, but also help it listen to the voices of Malaysians more effectively as they speak of the brand online in order to address their needs better. Emperikal Media Group will deploy its social media arm, Radikal, to execute the work and realise PNB’s social media objectives.
“Winning PNB’s account is a significant achievement for us. It is a testament to our team’s ability to understand the PNB’s unique needs in terms of social media communications and subsequently respond by offering intelligent solutions to approach the audience via targeted channels. We aim to help the Brand communicate with their audience better in a more unique way”, said Aliff Mazli, Chief Business Officer of Emperikal Media Group.
About Permodalan Nasional Berhad (PNB)
PNB was established on 17 March 1978 as one of the instruments of the Government’s New Economic Policy (NEP). Over the last four decades, PNB has grown to become one of the largest fund management companies in Malaysia, with assets under management currently exceeding RM300 billion, from around RM3.5 billion in 1981. Staying focused on its mandate, PNB strives to enrich the lives of Bumiputeras and all Malaysians for the prosperity of the nation. PNB’s portfolio covers strategic investments in Malaysia’s leading corporates, global equities, private investments, and real estate.
Its unit trust company, Amanah Saham Nasional Berhad (ASNB) currently manages 16 unit trust funds with more than 260 billion units in circulation (UIC) and more than 14 million accounts. Through the various unit trust funds such as Amanah Saham Bumiputera, Amanah Saham Malaysia and many more, PNB has enabled the sharing of corporate wealth with all Malaysians by delivering consistent, competitive returns over the years to its unit holders, with more than RM200 billion paid out since inception.
